Manila, February 29, 2016 — Over 10,000 teens and the young-at-heart gathered at Circuit Makati to create special moments with family and friends in celebration of the newest and biggest Coca-Cola global campaign, Taste the Feeling™.
At the Coca-Cola Taste the Feeling Festival held last February 27, guests captured their different feelings through interactive booths that evoked fun, kilig, cool, gigil, and many more. Coca-Cola Ambassadors Enchong Dee, Janella Salvador, Bailey May, Ylona Garcia, and Alden Richards – as we well as other celebrity guests like Nash Aguas, Alexa Ilacad, and Grae Fernandez – filled the venue with good music and good vibes. Teens, along with their family and friends, sang to the music of some of the biggest bands today – Up Dharma Down, Sponge Cola, Autotelic, and Cheats, and partied ‘til late with DJ Funk Avy and DJ Nina.
“For us here at Coca-Cola, the simple pleasure of drinking and enjoying a bottle of Coke is always an experience. Today, we bring that experience to life by creating even more special moments with everyone through a one-of-a-kind, exciting Taste the Feeling Festival full of fun activities, music, feels, and of course, ice-cold Coca-Cola. One of the highlights of today’s event was how bottles of Coca-Cola “skydived” in parachutes, making everyone excited to taste the feeling with Coke,” shared Stephan Czypionka, Vice-President for Marketing of Coca-Cola Philippines.
Thousands of moments were captured in the digital interactive photo booths that allowed guests to pose with their squad and choose different “feel-ters” to edit their shots. These special memories were both shared online and printed out for them to take home. Guests also got to express their emotions by feeling creative at the coloring wall and feeling wild with the free temporary tattoos and face paint. A number of lucky guests got a chance to feel fantastic after re-enacting some of the Taste the Feeling situations with their favorite Coca-Cola Ambassadors. A select few who participated in the digital promo got a chance to meet the Ambassadors, win a Coca-Cola Instax, and gift certificates from some of the partners.
Drinking Coca-Cola is truly an experience, made more special in the Taste the Feeling Festival, where couples, barkadas, families, and best friends had a chance to create new memories, and share the moment with the special people in their lives.
The Coca-Cola Taste the Feeling Festival is only one of the many fun and exciting activities Coca-Cola has planned this year. The beverage giant will also visit some of the country’s biggest universities, colleges, and tambayans, to make everyday moments with teens even more special. Watch out for the Coca-Cola Emoticons pack as well, a cool and fun way of sharing your favorite drink with friends and family.
For more on Taste the Feeling, visit https://tastethefeeling.coca-cola.com/us. Like Coca-Cola Philippines on Facebook and follow @CocaColaPH on Twitter and Instagram.