Quezon City teams up with Coca-Cola for livelihood skills for women

March 15, 2016 - As the largest city in Metro Manila, Quezon City has its sizeable share of poor communities but is also a thriving environment for a micro-enterprise – carinderias, street food carts, and the staple sari-sari stores.


With females comprising more than half of its 2.8 million people, Quezon City actually represents a very optimistic case for alleviating poverty by enlarging the participation of women in small-scale businesses. Quezon City Mayor Herbert Bautista has found a way to seize this opportunity via a partnership with Coca-Cola Philippines.


A Memorandum of Agreement was recently signed between Coca-Cola Philippines, the Quezon City Government, and the Technical Education and Skills Development Authority, that will bring entrepreneurial training and know-how to the women engaged in micro-enterprise in the area.


The Sari-Sari Store Training and Access to Resources (STAR) Program of Coca-Cola Philippines, which is being conducted by TESDA, will be made available for the women of Quezon City through the channels of the local government. Through this, the program will be more accessible to the women of Quezon City.


“This is a good program that will benefit the women in our city, especially the sari-sari store owners in the Batasan, Novaliches, and Balintawak areas. The office of the city mayor can also help in facilitating the women entrepreneurs who will be part of the training program,” Bautista said. “The city government will also provide access to micro-financing and post-training monitoring.”


“At Coca-Cola, we recognize the significant role of women as potential engines of economic and social development of a community. Together with equally passionate program partners, we are providing that enabling environment to women micro-entrepreneurs through the STAR Program,” said Adel Tamano, Coca-Cola Philippines Vice President for Public Affairs and Communications.


The 5by20 STAR Program in partnership with the TESDA, aims to economically empower 200,000 women in the Philippines. The 5by20 STAR Program is in line with the aim of The Coca-Cola Company to empower 5 million women around the world by 2020.


The STAR program trains the women, organizes them into a cohesive business network, and links them to enterprise opportunities. As of this year, the program has reached more than 47,000 beneficiaries in the Philippines and has been rolled out for women OFWs. #


About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.